The 1975 – ‘It’s Not Living (If It’s Not With You)’
The 1975’s recent releases have oozed with their most vile characteristics: pointless noise, repetition, and hardcore pretentiousness. (Go on, put that on one of your big pink nasty critic PowerPoints, I dare you.) Despite fervent claims that they are “returning to their roots”, their 2018 singles have failed to capture anything of their debut’s charming indie simplicity – the uncomplicated-ish days before they released a second album with a sixteen-word title.
But perhaps there’s still hope. As the release date of A Brief Inquiry Into Online Relationships edges closer, their latest single ‘It’s Not Living (If It’s Not With You)’ is plucked straight from the good ol’ days – also known as 2013. Soft crooning from Matty Healy over a twinkling guitar melody makes for their most straightforward single in a long time, with its modesty even more charming when considering the singles that have preceded it.
Of course, there’s a magnitude of hidden depths if you look for them – “Collapse my veins” and “Distract my brain” suggest this is about withdrawing from something other than a relationship – but the single refrains from the in-your-face “artistic” approach that has plagued The 1975 since their colossal rise to fame. Choose to dig deeper if you wish, but in its essence, ‘It’s Not Living’ is a bittersweet love song which truly earns its certified bop status.