Mabel – ‘Don’t Call Me Up’
Happy New Music Friday! I know, it’s nearly Saturday. It’s almost certainly Saturday (or later) by the time you’re reading this. Never mind – I call for January 18th to be extended on the grounds that it’s welcomed the first good bops of 2019. Very good bops, in fact. You’ll be hearing more from us imminently.
But first, another trip in my time machine to apocalyptic 2018 and some unpublished ramblings. “Somebody needs to remind Mabel that it's quality, not quantity that maketh the artist.” The subject of my grumbling: ‘One Shot’, the latest in the 22-year-old rising star’s meh-ish pop collection, released back in August to lukewarm critical and commercial reception (especially from me). But if you’re not a Mabel fan, look away now.
There’s something more finessed about ‘Don’t Call Me Up’, out today as the lead single from re-re-released ‘mixtape’ Ivy To Roses. (Yes, there are tracks called ‘Ivy’ and ‘Roses’. No, ‘Ivy’ isn’t the opening track and ‘Roses’ isn’t its closing number. It’s a wasted opportunity.) It keeps the essential ‘pure pop’ vein of previous offerings but the end result is more polished, with Mabel’s vocals really shining when given free range over its catchy trop-pop bed. The descent into a Sean Paul-esque gabble for the last minute is overkill, but the chorus will be in your head for weeks – and this time, you might not mind. Maybe Mabel deserves another shot.